In case you forgot how much you want to be like mike. On their 50th anniversary, gatorade reminds us that theres no one like mike. Michael jordan be like mike updated gatorade commercial. Jordan brand releasing like mike collection with gatorade. It may also represent the most shameless, albeit effective use of the sporting celebrity and the sporting highlight in a commercial to date. Gatorade, michael jordan be like mike ad remastered. This jingle inspired a generation to be like mike pr. Be like mike is a gatorade commercial featuring american professional basketball player michael jordan that originally aired in 1992. We wanted consumers to identify gatorade and jordan, right after. In honor of this occasion, gatorade launched an eightweek, threephase campaign celebrating one of the most iconic campaigns in the brands history, be like mike, which made its national tv return during nba allstar weekend in the form of a digitally remastered version of the commercial.
Now, 26 years later, gatorade and jordan brand come together to celebrate what be like mike has come to represent today. Be like mike helped turn michael jordans gatorade commercials into instant classics. The spot debuted in the summer of 1991, just after michael jordan won his first championship. The commercial with the famous jingle still resonates today, but it wasnt even what gatorade originally planned for the companys first spot with michael jordan. Gatorade be like mike video, gatorade be like mike videos, gatorade commercial be like mike, manuscript, michael jordan, michael jordan be like mike, people quotes. Michael jordan mcdonalds commercial by justin briggs. Michael jordan be like mike gatorade commercial 1080 hd. Be like mike gatorade commercial making a comeback. The iconic be like mike gatorade commercial of the early 1990s is getting a makeover and some new air time. Washington a whole new generation of consumers will want to be like mike thanks to gatorade s effort to breathe new life into its popular 1990s ad the be like mike commercial.
After seeing an early cut of the commercial, just featuring highlights of jordan dunking, advertising executive bernie pitzel was disappointed. As part of their 50th anniversary, the brand has remixed the classic be like mike commercial from the 1990s into three new versions, one of which is the groove like. I want to be like mike gatorade commercial youtube. The return of gatorade s iconic be like mike commercial during nba allstar weekend is the perfect complement to our brands continued 50th anniversary celebration in 2015, gatorade chief. The song was released in this format in extremely limited quantities.
Gatorade is bringing back a digitally remastered version of its classic be like mike commercial featuring michael jordan. Careers at behance adobe portfolio blog powered by behance creative career tips download the app. Jordan brand unveils like mike collection in partnership. I want to be like mike gatorade commercial abz 2020. In a 60second video that went live this morning, we. Next post remember your only social network emoticons 10 years ago. Back when jordan was at the top of his game, everyone wanted to be him. As part of its 50th anniversary celebration, gatorade wanted to remaster its classic be like mike commercial with michael jordan.
Be like mike gatorade commercial original by bigwayne84. Gatorade has brought back the be like mike advertisement. Gatorade digitally remastered the famous be like mike commercial, which first aired 23 years ago, for the upcoming nba allstar game. Gatorade digitally remasters the classic 1992 be like mike commercial. Jordan brand and gatorade collaborate for be like mike. By using elements such as music and graphics, as well as little dialogue the add successfully reached its target audience, which is children. Gatorade remasters be like mike commercial featuring.
Perhaps greater evidence of the power of the spot could be found on the streets of america, where kids across the nation almost immediately echoed the sentiments of the commercial. In order to celebrate their 50 th anniversary, it appears that gatorade will be bringing back the be like mike advertising campaign. Gatorade releasing new be like mike inspired commercials. The use of these tools helped to captivate the attention of teenagers and. Gatorade brings back be like mike campaign for 3 new. What was originally meant as a challenge to be like the greatest of. To be like mike, gatorade had to poach michael jordan.
Now gatorade is bringing back the iconic commercial, be like mike, blending retro with contemporary in a series. Inspired by michael jordans memorable gatorade commercial. No one could predict the extent to which the first campaign, be like mike, would reverberate internationally. Its been 23 years since everyone confessed they wanted to be like michael jordan. Twentyfive years ago, one of the most famous commercials of all time debuted. Be like mike gatorade commercial original conceived by chicagobased agency bayer bess vanderwarker, gatorade s be like mike campaign pivoted off michael jordans stardom to help its product sell out of stores around the u. Reebok answer i allen iverson spin cross commercial 1998 michael jordan be like mike gatorade commercial 1998 ronaldo nike commercial 1998 brasil airport romario, dunga, leonardo, roberto carlos, denilson. Bbv got the catchy caribbean tune from a commercial music house. Gatorades be like mike commercial is potentially the most iconic sports commercial of all time. Introducing the new jordan be like mike collection.
Watch as michael jordan takes his victory shots at basketball games, hangs out with kids on the court in between and enjoys his gatorade citrus cooler beverage. Gatorade debuted the remastered version of the iconic be like mike commercial during the nba allstar game, and now it is expanding. Listen to gatorade be like mike commercial music and other catchy songs and jingles from great commercials and ads. Michael jordan mia hamm michael vs mia gatorade commercial by jaymj23. Famed be like mike gatorade ad debuted 25 years ago. Gatorade air jordan 6 be like mike 384664145 sneaker. By leveraging the most popular athlete of the 1990s and showing a highlight reel soundtracked to a simple yet cat. To be like mike, gatorade had to poach michael jordan from coke. Jordan brand be like mike gatorade collection hypebeast. Gatorade already released a digitally remastered version of the be like mike ad, 23 seasons after its original debut, then gave it some modern flair last month with three remixed videos. Michael jordans famous like mike gatorade commercial. Nike air jordan gatorade apparel collection hypebeast. Jordan brand is traveling back in time to share a new spin on the iconic be like mike campaign alongside gatorade. Gatorade brings back new be like mike ad campaign video.
But after be like mike, gatorade was all of a sudden part of the equation. Nike has revealed that gatorade and the jordan brand are working together to release a collection of be like mike jordan shoes, among other items. Celebrating the 26th anniversary of the unforgettable be like mike commercial, jordan brand and gatorade are releasing a new colorful and refreshing air jordan collection. Making its debut in the early 90s, the ads inspired viewers to channel. Nikes air jordan gatorade apparel is fit for all those wanting to be like mike. We all wanted to be like mike at somepoint with gatorade being the signature drink of so many athletes because of michael jordan. Be like mike gatorade commercial by anthony demayo on prezi. The return of gatorade s iconic be like mike commercial during nba allstar weekend is the perfect complement to our brands continued 50th anniversary celebration in 2015, gatorade chief marketing officer morgan flatley reportedly said in a statement. Gatorade s be like mike campaign first aired over 25 years ago, and went on to become one of the most iconic commercials of all time. Gatorade has saved the best for last in its nostalgic, eightweeklong be like mike campaign revival.
Synopsis ethos the ad effectively reached its target audience. The campaign had to broaden, convincing parents in supermarkets around the world that gatorade should be a part of the daily regimen, whether it was high performance or recreational. Michael jordan be like mike gatorade commercial 1080 hd remake. Its been more than two decades since the original and this project here was just one small part of a big campaign. Gatorade digitally remasters the classic 1992 be like. I wanna be like mike michael jordans top 10 dunks duration. Below are comps of the instore pos we did when exploring designs for the program.